Project Description
Beauty Ugly is designed to serve as a viral marketing & services amplification platform for content creators. The idea was to create a generate niche and populate it with known sub-niches which each serve as a vehicle for marketing the primary ‘general’ niche.
What is bu?
a “connotative” term of multiple interpretations.
Connotation: an idea or feeling that a word invokes in addition to its literal or primary meaning.
- (b)e yo(u)!
- Persona’s, traits, characteristics, or method(s) which shape the existence of a physical being and its mindset.
- Beauty Ugly
- A state of mind which interprets or defines the beauty and ugly of various situations or circumstances.
- bu!
- A physical or literal representation of one’s perception or definition of that which has beauty & that which is ugly.
BEAUTY UGLY
Promote the Beauty & Ugly of (b)eing yo(u)!
What is Beauty Ugly
Beauty Ugly is about being you and promoting the beauty & ugly of all that you do, see, say, and how you do, see, and say it. It’s not about being perfect, it’s simply about being you and promoting you, the individual! My goal is to get people motivated to take the steps needed to promote the beauty & ugly of their circumstances and if needed use those same circumstances to build their brand or business.
Beauty Ugly is Marketing
The Beauty Ugly platform is a dual-purpose marketing solution comprised of multiple services and components designed to aid in both the creation & amplification of personal marketing brands. I wanted to create a platform that allows those seeking to launch new businesses a place to test and grow their ideas from scratch under a brand that openly supports “work in progress” type efforts. In addition, I wanted to create a platform proving multiple ways in which to monetize marketing efforts. So even though you’re working to get an idea off the ground you can still monetize those efforts.
Blogging
The blogging platform contains over 50 niche channels designed to promote & amplify content marketing strategies to targeted audiences of each channel. My goal here is to give those new to creating online content a platform to do so while they’re working to establish they’re brand.
Online Dating
The dating community allows marketers to use their dating profiles to generate traffic to their marketing efforts. Revenue generating option.
Online Learning
The online learning community allows anyone with a desire to teach to create and offer courses on a variety of subjects. This is an opportunity to test creating & selling courses as a source of revenue and can be done without a website.
Web Hosting
Web hosting services provide members with the ability to launch websites to promote various marketing campaigns. Plans are available to launch multiple websites say for promoting a business website, a new ebook, an e-commerce store, etc.
Pitch coming soon.
Usage Scenarios:
Marketing Your Beauty Ugly
Beauty Ugly is the marketing platform upon which personal brands are developed, marketing efforts confirmed, and consumer engagements captured; through authentic means.
Personal Marketing
The purpose of the Beauty Ugly platform is to serve as the medium through which individuals can use personal circumstances combined with skills & talents as tools for developing life changing personal marketing strategies.
Self Coaching
Self coaching involves hacking your environments to highlight deficiencies contributing to setbacks or failures and using these as marketing points for your personal brand. These hacks will come to be known as your “bu”!
Emotional Branding
Environmental deficiencies, your “bu”, allow you to create informational marketing campaigns which target emotional, spiritual, and psychological aspects of consumer interaction for the purpose of creating authentic exchanges between you and your audience captured at various stages of the consumer (customers) engagement cycle.
Consumer Engagement
The consumer engagement process is where you present your brand, your “bu”, as part of a marketing strategy and learn how to interact with people likely to become customers of whatever product or service you’re promoting.
Content Marketing
Content is the cornerstone of every effort initiated on the Beauty Ugly platform. Multiple avenues exist through which to generate authentic & original content for your informational marketing strategies.
Micro Stories
Share authentic and relatable versions of your life’s story, your “bu”, for the purpose of establishing trust, generating leads, and monetization across multiple niche audiences.
- Beauty Ugly:
- Academy @Beauty Ugly
- Dating @Beauty Ugly